The Science of Strong Business Writing,Simplicity
WebiWriter is the fastest, easiest and most reliable way to have content written for your website. You'll be able to post a project and s of freelance writers from across the WebEither line of content can entail creating articles for print and digital formats. A freelancer is contracted to compose enticing, easy-to-read content that tells a story, breaks down WebAug 19, · How to Write a Good Article—Quickly. Bloggers, freelance writers, copywriters, and other content creators are often faced with a seemingly impossible task: WebAbout us. blogger.com is PR + SEO Content marketing. We turn our clients into thought leaders with super high-quality self-published content work, and third-party press WebFeb 4, · “Write a word article about how AI is becoming the ‘digital front door’ for brands,” I wrote, “and make it seem like a Fast Company article.” At first glance, the ... read more
Martina Paukova. Tsuyoshi Okuhara, of the University of Tokyo, teamed with colleagues to ask people aged 40 to 69 to read about how to exercise for better health. Half the group got long-winded, somewhat technical material. The other half got an easy-to-read edit of the same content. The group reading the simple version—with shorter words and sentences, among other things—scored higher on self-efficacy: They expressed more confidence in succeeding. Even more noteworthy: Humans learn from experience that simpler explanations are not always right, but they usually are. Andrey Kolmogorov, a Russian mathematician, proved decades ago that people infer that simpler patterns yield better predictions, explanations, and decisions.
Cutting extraneous words and using the active voice are two ways to keep it simple. Instead of sharing every pro and con for each market—that is, taking the exhaustive approach—maybe pitch just the top two prospects and identify their principal pluses and minuses. Specifics awaken a swath of brain circuits. Years ago scientists thought our brains decoded words as symbols. Remarkably, the simulation may extend to our muscles too. Using more-vivid, palpable language will reward your readers. Another specificity tactic is to give readers a memorable shorthand phrase to help them retain your message. Our brains are wired to make nonstop predictions, including guessing the next word in every line of text. Surprise can make your message stick, helping readers learn and retain information.
He asked participants to read short, unfinished narratives and consider different possible endings for each. The phone number had been identified. It was the mobile phone number of…. So reward your readers with novelty. Jonah Berger and Katherine Milkman, of the Wharton School, saw the impact of surprising content when they examined nearly 7, articles that appeared online in the New York Times. Readers appreciate unusual wordplay, too. Our preference is to collect masterpieces. Our brains process the emotional connotations of a word within milliseconds of reading it—much faster than we understand its meaning.
So when we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth—because our brains have been trained since hunter-gatherer times to respond that way. Reason follows. We then combine the immediate feeling and subsequent thought to create meaning. How sensitive are we to emotion? With those there are no blinks. When we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth. So when you write your next memo, consider injecting words that package feeling and thought together. Just a small touch can drive the neural circuits for emotion. So before you start composing, get your feelings straight, along with your facts.
Zeal for your message will show through. And if you express your emotion, readers will feel it. One famous study showed that people are often happier planning a vacation than they are after taking one. Brain images show preemptive spikes of pleasure even in readers with no previous interest in poetry. Most of our clients use someone on their team, or their company name, as the author. You can customize your account to get exactly the content you need—including number of articles, word length, and any optional services. Verblio subscriptions are flexible, month-to-month plans with no contracts required. See pricing. Subject-matter expertise. Easy-to-use system. Only buy the content you like. This article is fantastic! I asked for specifics, local SEO, and a few product links, and this article had every single thing done perfectly.
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Brain scans are showing us in new detail exactly what entices readers. The big takeaway? Strong writing skills are essential for anyone in business. Advances in neurobiology and psychology show, with data and in images, exactly how the brain responds to words, phrases, and stories. And the criteria for making better writing choices are more objective than you might think. Great writing releases opioids that turn on reward hot spots. Just like good food, a soothing bath, or an enveloping hug, well-executed prose makes us feel pleasure, which makes us want to keep reading. But the reasons they do are now clearer. Scientists using MRI and PET machines can literally see how reward regions clustered in the midbrain light up when people read certain types of writing or hear it spoken aloud.
Each word, phrase, or idea acts as a stimulus, causing the brain to instantly answer a stream of questions: Does this promise value? Will I like it? Can I learn from it? Kent Berridge, a pioneering University of Michigan psychologist and neuroscientist, notes that researchers originally believed that the reward circuit largely handled sensory cues. The same is true if you read the words to an audience. And scientific evidence backs up their power. By contrast, studies have shown that sentences with clauses nested in the middle take longer to read and cause more comprehension mistakes. Ditto for most sentences in the passive voice. Martina Paukova. Tsuyoshi Okuhara, of the University of Tokyo, teamed with colleagues to ask people aged 40 to 69 to read about how to exercise for better health.
Half the group got long-winded, somewhat technical material. The other half got an easy-to-read edit of the same content. The group reading the simple version—with shorter words and sentences, among other things—scored higher on self-efficacy: They expressed more confidence in succeeding. Even more noteworthy: Humans learn from experience that simpler explanations are not always right, but they usually are. Andrey Kolmogorov, a Russian mathematician, proved decades ago that people infer that simpler patterns yield better predictions, explanations, and decisions. Cutting extraneous words and using the active voice are two ways to keep it simple.
Instead of sharing every pro and con for each market—that is, taking the exhaustive approach—maybe pitch just the top two prospects and identify their principal pluses and minuses. Specifics awaken a swath of brain circuits. Years ago scientists thought our brains decoded words as symbols. Remarkably, the simulation may extend to our muscles too. Using more-vivid, palpable language will reward your readers. Another specificity tactic is to give readers a memorable shorthand phrase to help them retain your message. Our brains are wired to make nonstop predictions, including guessing the next word in every line of text.
Surprise can make your message stick, helping readers learn and retain information. He asked participants to read short, unfinished narratives and consider different possible endings for each. The phone number had been identified. It was the mobile phone number of…. So reward your readers with novelty. Jonah Berger and Katherine Milkman, of the Wharton School, saw the impact of surprising content when they examined nearly 7, articles that appeared online in the New York Times. Readers appreciate unusual wordplay, too. Our preference is to collect masterpieces. Our brains process the emotional connotations of a word within milliseconds of reading it—much faster than we understand its meaning.
So when we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth—because our brains have been trained since hunter-gatherer times to respond that way. Reason follows. We then combine the immediate feeling and subsequent thought to create meaning. How sensitive are we to emotion? With those there are no blinks. When we read emotionally charged material, we reflexively react with feelings—fear, joy, awe, disgust, and so forth. So when you write your next memo, consider injecting words that package feeling and thought together.
Just a small touch can drive the neural circuits for emotion. So before you start composing, get your feelings straight, along with your facts. Zeal for your message will show through. And if you express your emotion, readers will feel it. One famous study showed that people are often happier planning a vacation than they are after taking one. Brain images show preemptive spikes of pleasure even in readers with no previous interest in poetry. Today I want to tell you three stories from my life. No big deal. Just three stories. So start a report with a question. Pose your customer problem as a conundrum. Position your product development work as solving a mystery. Put readers in a state of uncertainty so that you can then lead them to something better. Psychological research also reveals how people feel after such moments: at ease, certain, and—most of all—happy.
How can you write to create an aha moment for your readers? One way is to draw fresh distinctions. Another strategy is to phrase a pragmatic message so that it also evokes a perennial, universal truth. The late Max De Pree, founder and CEO of the office furniture company Herman Miller, had a knack for speaking to employees this way. The last is to say thank you. In between the two, the leader must become a servant and a debtor. Our brains are wired to crave human connection—even in what we read. One way to help readers connect with you and your writing is to reveal more traces of yourself in it. Think voice, worldview, vocabulary, wit, syntax, poetic rhythm, sensibilities. Take the folksy—and effective—speeches and letters of Berkshire Hathaway CEO Warren Buffett.
For example, psychologist Richard Mayer and colleagues at the University of California, Santa Barbara, ran experiments with two versions of an online presentation on the respiratory system. Each included words of spoken text paired with simple animations. People who listened to the latter scored significantly higher than their counterparts on a test that measured what they had learned. Few things beat a good anecdote. Research by Uri Hasson at Princeton reveals the neural effect of an engaging tale. Other research shows that, at the same time, midbrain regions of the reward circuit come to life. Experiments by behavioral scientists at the University of Florida produced similar results. Brain images showed heightened activity in reward regions among people who read second narratives that prompted pleasant images.
The crowd explodes in a deafening roar. You jump up, cheering. Your team has come from behind to win. When you incorporate stories into your communications, big payoffs can result. Consider research that Melissa Lynne Murphy did at the University of Texas, looking at business crowdfunding campaigns. She found that study participants formed more-favorable impressions of the pitches that had richer narratives, giving them higher marks for entrepreneur credibility and business legitimacy. Study participants also expressed more willingness to invest in the projects and share information about them.
The implication: No stories, no great funding success. And you probably understand their value intuitively because millions of years of evolution have trained our brains to know what feels right. So cultivate those instincts. You have 1 free article s left this month. You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Business communication. The Science of Strong Business Writing. Lessons from neurobiology by Bill Birchard. by Bill Birchard. From the Magazine July—August
Article Writing Service,Specificity
WebEither line of content can entail creating articles for print and digital formats. A freelancer is contracted to compose enticing, easy-to-read content that tells a story, breaks down WebFeb 4, · “Write a word article about how AI is becoming the ‘digital front door’ for brands,” I wrote, “and make it seem like a Fast Company article.” At first glance, the WebiWriter is the fastest, easiest and most reliable way to have content written for your website. You'll be able to post a project and s of freelance writers from across the WebAug 19, · How to Write a Good Article—Quickly. Bloggers, freelance writers, copywriters, and other content creators are often faced with a seemingly impossible task: WebAbout us. blogger.com is PR + SEO Content marketing. We turn our clients into thought leaders with super high-quality self-published content work, and third-party press ... read more
These 4 things set us apart :. You jump up, cheering. I asked for specifics, local SEO, and a few product links, and this article had every single thing done perfectly. Review your drafts and accept, decline, or request unlimited edits at no extra cost. Why choose verblio? Using more-vivid, palpable language will reward your readers.
The late Max De Pree, founder and CEO of the office furniture company Herman Miller, had a knack for speaking to employees this way. The group reading the simple version—with shorter words and sentences, among other things—scored higher on self-efficacy: They expressed more confidence in succeeding. From the Magazine July—August If you run an online or offline publication, content is your mainstay, article writing company. Brain scans are showing us in new detail exactly what entices article writing company. Bill Birchard is a business author and book-writing coach.
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